At the iconic Esma Sultan, overlooking the Bosphorus, BUREAU BÉATRICE illuminated Cartier’s universe through an extraordinary projection mapping, transforming this historic Istanbul landmark into a radiant canvas of the Maison’s legacy. The three-day experience paid tribute to Cartier’s heritage, with a special focus on Jeanne Toussaint and her transformative influence on design codes and the pioneering use of color. Her vision unfolded through a choreography of imagery and storytelling, resonating both emotionally and artistically while revealing the timeless elegance and creativity that define Cartier.
For its grand opening, Bureau Beatrice orchestrated a spectacular projection mapping experience on the 300-meter-tall structure, showcasing Dubai's innovative spirit and the resort's unique features. This groundbreaking event shattered three Guinness World Records for projection mapping, cementing One Za'abeel's status as an architectural marvel and technological triumph.
Located in the iconic venue of Bab Al Shams, this was the final high-jewelry show for Jean-Christophe Babin, the current CEO of BVLGARI. Through projection mapping technology, we brought the Aeterna collection to life, taking 200 VIP guests through a journey from Rome to the deserts of the Middle East.
Global beauty brand and founder, Huda, decided to launch her next flagship product in the home where it was founded — Dubai. This 250 person event included influencers from across the globe, as well as, a performance from USA R&B icon, Kehlani. We achieved 319.4M reach and $10.8M EMV, through our balanced approach of craft and creative technology.
At the 2025 World Expo in Osaka, Chaumet unveiled 'Ode to nature' within the French pavilion: an infinity room where mirrors and moving images created a living homage to the Maison's legacy. Three heritage pieces, the wheat, the wings and the floral tiara appeared like apparitions in space, surrounded by endless reflections of Japanese artistry and natural landscapes. A poetic journey where heritage, nature and culture spoke to each other in infinite dialogue.
This is the story of Dubai, a city inspired by its surroundings, where every element holds meaning. The Cartier panther leads us through a journey shaped by nature, heritage, and craftsmanship. Taking place on the sidelines of the latest High Jewellery presentation in Dubai, this immersive experience saw us take over the iconic Shindagha Museum.
To mark its anniversary, Vacheron Constantin unveils ‘The Quest: 270 years of seeking excellence’, an immersive exhibition covering 270 years of the Maison's history, innovation and craftmanship. The exhibition premieres in Abu Dhabi at the Al Qana, in collaboration with the Abu Dhabi Investment Office, before travelling to select cities worldwide throughout 2025. The masterpiece Les Cabinotiers Celestia Astronomical Grand Complication, with 23 complications including a celestial chart displaying Abu Dhabi sky.
As L’Oréal marked its 25th anniversary in the region, reaffirming its commitment to driving transformation in the local beauty sector and making a positive impact on its communities; Bureau Béatrice accompanied the conglomerate in its celebration by designing a show worthy of the occasion within the iconic Expo City Dome.
Leaning on the beat saber gaming platform, the number one vr game in the world, we designed and designed benefit cosmetics very own beat saber world. Creating a video game was only half of the story, to further enhance the experience we produced 50 custom-made vr sets that were sent out to 50 of the top influencers from the region.
A giant kinetic tree at Zayed International Airport, was our love letter to almost 2 million passengers as they journeyed through the terminals last December.We transformed their moments there, into what we believe, as was a magical chapter of their holiday story.
A 3D animated film to reveal of the Chaumet Josephine Collection, mirroring its design on various Ramadan and regional-inspired elements to showcase its pervasive influence. Using The Maison’s classic navy, cream, and white color palette, The film plays on the duality of day and night to highlight the Josephine Collection in an elegant and memorable manner.
An immersive experience was crafted to highlight the essence of the M.A.Cximal collection, an icon for the past 40 years. Glam bars and interactive screens offered a cutting-edge engagement, allowing guests to explore the collection in a manner that suited them best. This innovative setup provided everyone the opportunity to discover the iconic allure of M.A.Cximal.
To celebrate Descente's 90th anniversary, we designed a full sensorial brand experience in the heart of Shanghai. The exhibition is a deep dive into Descente's philosophy of precision, craftsmanship, and innovation.
Visitors journey through immersive zones highlighting the brand's legacy in performance sportswear, cutting-edge materials, and Japanese design excellence. Motion, materiality, and interactive storytelling merge to bring the brand's DNA to life, from archival moments to future-forward technologies.
Through the innovative use of immersive projection mapping, we told the story of the UAE's national bird through a unique, yet familiar way, by using the motif of a story book that magically came to life with every turn of the page. The result was lines of people waiting to experience it for themselves.
Global beauty brand and founder, Huda, decided to launch the next entry in the Easy Bake line in Paris. Hosted in the iconic Place Vendôme, this 300 person event included influencers from across the globe, as well as, a performance from French choreographer, Sadeck Waff. We achieved global reach and tremendous EMV, through our balanced approach of craft and creative technology.
The idea behind STACK IT THE GAME, was to give our audience the tool to boost their product exposure and in doing so insure their attention would be focus on M·A·C COSMETICS and not on any of their competitors launching at the same time. Tapping into their love for on-the-go games we re-imagined one of our childhood favorite: TETRIS.
The real estate category was in need of disruption and One Development was eager to do things differently. Our role was to handle every detail of this 300 person gala dinner and show at Coca-Cola arena in Dubai — the highlight being a seven-minute long immersive visual and light show to reveal the maquette of the development.
Emblematic elements of the maison's heritage come to life through stunning visuals dancing across the skyscraper's surface, including the iconic honeycomb pattern, creating a mesmerizing play of light and shadows. We've imagined a show incorporating the maison's most iconic elements and patterns.
Two interactive experiences were created to educate and entertain Formula 1 fans about low carbon synthetic fuels. One experience features a 3D printed F1 engine in the paddock, highlighting Aramco's sustainability goals through augmented reality. The other, powered by Unreal Engine, allows fans in the fan-zone to customize their dream F1 car through webAR, accessible via on-site screens or QR codes.
Our campaign dares you to unleash your true individuality, highlighting how Maxi Mod Mascara enhances your sense of self and amplifies your most prized asset—your identity. By showcasing various ways Maxi Mod empowers self-expression, we align with our consumers' values and position KIKO as the key to revealing their true selves. In a society with rigid expectations, the "Dare To Be" campaign inspires freedom to be yourself, with Maxi Mod serving as the tool to illuminate your authentic identity.
In a 15-second film, we took viewers on an immersive journey, seamlessly blending the intricate details of the Cleo collection with the spiritual elegance of Ramadan. This project offered a captivating glimpse into the brand's heritage, successfully highlighting our dedication to honoring tradition while showcasing Marli's timeless elegance. The campaign not only resonated with the audience but also reinforced Marli's commitment to cultural sensitivity and artistic excellence.
We created a Ramadan film to showcase the beauty of the season across the Middle East. As we journey through our majestic cities, Swarovski crystals guide us toward the radiant crescent moon, the iconic symbol of Ramadan. Positioning Swarovski as the ultimate beacon of radiance, illuminating the region with our multifaceted offerings.
To celebrate the 75th Anniversary of BULGARI’s iconic Serpenti collection Bureau Béatrice delved into the maison’s archive to create a unique and immersive 180 degree film. Delpoyed in both Dubai & Riyadh, the film was the first touchpoint of the Serpenti 75th Exhibition in the Middle East.
Bureau Beatrice designed an immersive installation to launch Yango Play at Riyadh's iconic spherical structure, blending cutting-edge technology with Arabian aesthetic influences. The experience guides visitors through interactive zones that showcase Yango Play's entertainment features while complementing the Sphere's futuristic architecture. Strategic lighting and spatial design by Bureau Beatrice transforms the venue into a vibrant hub where traditional Saudi hospitality meets innovative digital entertainment