WHEN BRAND ACTIVATION BECOMES AN EXPERIENCE.
Brands are playing in the Metaverse.
META, META, META. WE’VE TOLD YOU ABOUT WHAT BRANDS HAVE, IN THE PAST, DONE WITH IT. THE METAVERSE CERTAINLY HASN’T FALLEN SHORT IN PROVIDING US WITH AN ARRAY OF DIGITAL EXPERIENCES. BUT, WHAT’S NEXT? WHAT DOES THE FUTURE OF BRAND PARTNERSHIPS IN THE METAVERSE HAVE IN STORE FOR US? AND TO THAT, WHO’S NEXT?
Fashion loves technology.
A NEWFOUND INFATUATION. AN UNDENIABLE LOVE. AN ANTICIPATED COLLABORATION. AND A PROMISING FUTURE. IT’S FASHION AND TECHNOLOGY. WHETHER IT BE FASHION CATALYZING TECHNOLOGY, OR THE OTHER WAY AROUND, THE MINGLING BETWEEN THE TWO IS NOTHING SHORT OF EXCITING. WE HAVE OBVIOUSLY KEPT A CLOSE EYE ON HOW GLOBAL FASHION BRANDS HAVE USED TECHNOLOGY TO PROVE THEIR VALUE IN THE WORLD OF MARKETING AND BRANDING, LET'S TAKE A LOOK AT FASHION’S LOVE FOR…
the revival of retail.
ONLINE SHOPPING. WE ALL DO IT. IT’S JUST SO FAST, SO CONVENIENT. THESE LAST FEW YEARS SPECIFICALLY MADE US ALL SWITCH TO E-COMMERCE, MAKING SURE WE KNOW OUR DHL OR FEDEX TRUCK DRIVER BY NAME NOW.
3D IN A 4D WORLD.
FIRST, I WANT TO GET ONE THING CLEAR. ALL MARKETING IS UNWANTED. RIGHT? BRANDS TARGETING CUSTOMERS TO GET THEM TO BUY SOMETHING ONLY WORKS WHEN IT’S DONE IN A WAY WHERE ADVERTISING DOESN’T FEEL LIKE ADVERTISING.
gaming means business.
Just because it’s virtual doesn’t make it less real. Gaming. It’s the real deal for millions and millions of people across the world. And brands are really starting to recognise that. It’s an opportunity for them to create long term relationships with their clients. And I’ll tell you why.
AR IS HAVING A MOMENT
THE METAVERSE. IT’S NOT JUST ONE THING. IT’S A COMBINATION OF NEW TECHNOLOGIES, ON THE VERGE OF CREATING EXTRAORDINARY EXPERIENCES FOR EVERYONE TO ENJOY. ONE VERY SPECIFIC TECHNOLOGY HERE IS AUGMENTED REALITY. AND IT’S DEFINITELY HAVING A MOMENT.
LET’S TALK ABOUT CREATIVE TECHNOLOGY.
CREATIVE TECHNOLOGY. WHILE IT SOUNDS PRETTY COOL, IT STILL TAKES A GOOD COUPLE OF EXAMPLES TO EXPLAIN WHAT IT ACTUALLY MEANS. SO I WANTED TO DO JUST THAT, LOOKING AT WHAT 2022 MIGHT LOOK LIKE IN TERMS OF CREATIVE TECHNOLOGY EXPERIENCES.
FASHION IS EMBRACING THE METAVERSE
THE METAVERSE AND FASHION. FOR SOME, IT MIGHT SOUND LIKE AN UNEXPECTED COMBO. BUT THE INDUSTRY AS A WHOLE IS EMBRACING TECH, DIGITAL AND GAMING. AND IT’S INTERESTING TO SEE WHICH BRANDS ARE TRYING AND WINNING.
WELCOME TO THE EXPERIENCE ECONOMY.
Welcome to the experience economy. No wait, scratch that. Welcome to the virtual experience economy. The Metaverse. We kind of need to talk about it, right? And for all of you asking yourselves, why? Just ask your kids. They’ve been metaversing for a while now.