THE IDEA
today, whether VIPs or Media they seem to have seen it all. While invitations are a key part of any event, they rarely add to the experience itself. Panerai challenged us ahead of Watch & Wonders to introduce their guests to a world of unforeseen mysteries, a world where the brand shines most: the depths of the sea…
THE TECHNOLOGY
By blurring the line between physical and virtual, and using the digital layer as connective tissue, we were able to craft a unique experience that allows users and Paneristi’s to be transported into the heart of the oceans and explore it as if they were truly there. Leveraging on webAR and immersive 360 environments, we recreated a faithful true to scale and imagined a little treasure hunt for our audience to find the key that will give them access to our Watch & Wonders booth.
