THE BACKGROUND
“WHAT IF WE COULD PAINT THE WORLD PINK AND GET THE WORLD TO SMILE?”. THAT’S THE CHALLENGE LVMH Beauty brand asked us to solve. targeting an audience always in demand for more meaningful, more exciting experiences, we went on a quest to find the perfect medium to connect with them.
THE IDEA
LEANING ON THE Beat Saber GAMING PLATFORM, the number one VR game in the world, we dESIGNED AND DESIGNED Benefit Cosmetics VERY OWN Beat Saber WORLD. CREATING A VIDEO GAME WAS ONLY HALF OF THE STORY, TO FURTHER ENHANCE THE EXPERIENCE WE PRODUCED 50 custom-made VR SETS that WERE sent out to 50 OF THE TOP influencers from the REGION.
Our influencers entered the IMMERSIVE world of VR where they could slash the beats of Cosmicat x Ghada Music with Benefit makeup brushes while enjoying A POP-NEON CITYSCAPE view of the San Francisco skyline.
IS IT EVEN A REAL GAME IF IT’s NOT AVAILABLE AT AN ARCADE STORE? Following the successful launch, the benefit game was introduced at the Abu Dhabi Game Hall.
THE RESULTS
NEEDLESS WE PAINTED OUR AUDIENCES LIVES PINK WHILE PUTTING A SMILE ON THEIR FACE. HOWEVER, TO FURTHER ENHANCE OUR REACH, THE Gameplay WAS SHARED HUNDREDS OF TIMES ACROSS SOCIAL MEDIA PLATFORMs THANKS TO A PRE-LOADED PIECE OF CONTENT THAT WAS PROVIDED WITHIN THE BOX. Today, the game can still be played in Abu Dhabi’s gaming center, showcasing the power of brand engagement in a unique and PLAYFUL way.
