THE BACKGROUND
To celebrate the opening of Kiko Milano’s 1000th store globally, we took over the worlds largest stage to kick of the celebrations in style. As the facilitator of self love and bold expression, we created a film which played on the brands colourful identity, empowering beauty enthusiasts around the globe to be who they want to be with confidence, 1000 times and more.
THE IDEA
Taking guests on an electric journey through the vibrant world of Kiko Milano, our film initiates with a bright wave of fuchsia, introducing the brand, before strobing colours excitedly transition us into the coming scenes. Bright shades and haptic textures come together to take us through the film, from colourful eyeshadow bursts to hypnotic waves which showcase the brands bestselling lip collection. We close our film with an exciting count down towards the 1000th store celebration before a captivating confetti explosion takes over for the festive finale.
CELEBRATING 1000 IN STYLE
“We’re extremely proud to have been able to celebrate such a meaningful milestone for our brand, 1000th store opening worldwide. Doing it on an icon like the Burj Khalifa reinforces our bond to the region. Helping us deliver on our vision, the collaboration between the Kiko Milano teams and BUREAU BÉATRICE, has been nothing short of fantastic. Together, we’ve managed to bring to life a show that is both exciting and entertaining.” Jonathan Lantoine, General Manager MEA Kiko Milano.
