THE BACKGROUND
With a rich history in hospitality, the Mandarin Oriental has successfully cemented itself as one of the leading brands in hotel and resort experiences. In the lead-up to the new Mandarin Oriental opening its doors to a palatial journey in the Emirates Palace, it was up to us to create an experience that would perfectly capture and compliment the journey of Mandarin Oriental as it settles into its role as the latest host of the magnificent palace. A true celebration of past, present and future.
THE IDEA
To woo our esteemed guests we created a glorious focal point that would not only entertain but also capture the hearts and minds of all those present. A larger than life LED cube served as the medium onto which we projected our story. We took viewers on a journey of enchantment through the Arabian desert which symbolised the rich past of Emirates Palace, into a golden future where Mandarin Oriental blossoms, leading up to a glorious revelation of the specially curated fan made for Mandarin Oriental Abu Dhabi.
THE RESULT
A magnificent display was created which captivated and inspired our audience, allowing us to successfully solidify our arrival in the region and impart our iconic legacy in a memorable manner.
