THE BACKGROUND
Affirming its leading status in the lip market, MAC wanted to pair the launch of its ground breaking Locked Kiss Ink collection with a 3D billboard that was equally as innovative. Playing on the brands innovative identity and premium visuals, we gave viewers the unique opportunity to glimpse behind the locked vault which encased the wonders of the Locked Kiss Ink collection.
THE IDEA
Bringing to life the magnificent launch of their first 24 hour lip colour collection, we wanted to create a 3D OOH billboard which communicated on the collections key features, whilst taking users on a journey through the world of MAC Locked Kiss Ink. Using a combination of premium and sleek visuals, we create a bold and elevated look and feel to our film, intertwined with bursts of colour to communicate the youthful energy of the collection.
THE EXECUTION
A 3D OOH production which highlights the brands innovative and leading status in the lip market. Through a highly energetic film, we invite guests inside the vault which seals the brands latest innovation, taking guests on a journey through a futuristic lab which serves as the setting in which we view the collection’s global shade offering. As we venture deeper, we are showcased the lightweight texture of the collection, getting a close up look at the elevated packaging and locking feature, before a wave of lacquer takes over, pushing us out of the vault, back into reality.
