THE BACKGROUND
Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewellery and accessory brand. Today, while the family carries on the tradition of delivering extraordinary style to women around the world, the brand’s presence and influence in the MENA region is a force to be reckoned with, with ramadan presenting a unique opportunity to connect with its audience across the Middle East.
THE IDEA
To showcase the latest ramadan collection at the new Atlantis The Royal hotel, we created a climactic water screen display which highlights the brands strong roots and youthful identity. Keeping in line with Swarovski’s Ramadan 2023 campaign, featuring Emirati singer Balqees, we created a film that took viewers on a flight throughout the night sky as a golden trail led the camera towards glimmering Swarovski crystals in the sky. Bright neon-lit tunnels transported viewers into a Swarovski inspired gallery, where a sculpture of the iconic Swarovski Swan was placed on a grand podium. The entire display was also accompanied by an emotive musical piece that swelled and dipped, concluding the show on the campaign film itself.
THE EXECUTION
A magical display which took guests on a one of a kind journey through the waters of Dubai. Through a unique water screen display, we were able to showcase Swarovski’s revitalised brand identity in a manner which instilled wonder and awe in viewers, allowing us to commence the holy month in a truly spectacular manner.
