THE BACKGROUND
Since its inception, the Shiseido brand has redefined the notion of efficacy and safety in the skincare and cosmetic industry. For it’s 150th anniversary, Shiseido wanted to celebrate its rich heritage and future focused ethos, through a Burj Khalifa take-over which commemorates the brands leading status in the cosmetics industry.
THE IDEA
To translate Shiseido’s notable brand essence and create a show worthy of the brands 150th anniversary celebration, we have identified 4 key pillars to shape our visual experience.
Japanese Heritage to highlight Shiseido’s roots.
Scientific Innovation to showcase the brands innovative approach to skincare science.
Product Excellency which demonstrates Shiseido’s leading design principles.
Sensorial Ambiance to ensure guests are wholly immersed in a symphony of light, sound and immersive visuals as they watch our show.
In doing so, we seamlessly blend heritage with innovation, science with emotion and flawless execution with sensorial design to showcase the wholistic offering of Shiseido, making a 3 minute video seem like 30 seconds.
THE EXECUTION
“An awe inspiring and enthralling film which captured the Shisiedo brand essence through dynamic visual language and captivating sound design to create a celebration worthy of the brands historic milestone.
The film is initiated with a melodic and moving sequence, an ode to the brands founder and the defining elements which have made Shiseido the powerhouse it is today, before jumping into a quick cut sequence which highlights the brands innovative and scientific identity, with fast paced music to match, before slowing down to showcase its award winning products and closing with celebratory finale to conclude the dynamic show of the season.
