THE IDEA
The idea behind our Tiffany & Co. Follow The Bird experience was to celebrate Jean Schlumberger’s iconic Bird on a Rock brooch, through a majestic journey which transports guests through time and space, into Tiffany & Co’s world. Coinciding with the opening of its temporary story in The Dubai Mall, we wanted to create an experience which drew customers in and kept them coming for more.
THE EXPERIENCE
A first of its kind augmented reality experience. Tiffany & co. invited guests to follow Tiffany’s iconic Bird on a Rock brooch on a journey that unfolds in three chapters. The bird flies from New York to Dubai, magically transforming each city’s skyline and landscape from one window to the next.
THE RESULTS
Through location based augmented reality with real time tracking and object recognition, Follow The Bird garnered over 979 user interactions, harmoniously blending innovation with with true luxury. Bringing a magical touch to the opening of the new temporary store, Follow The Bird elegantly celebrates the brand’s iconic legacy and its alluring future in an interactive manner.
