THE IDEA
The idea behind STACK IT THE GAME, was to give our audience the tool to boost their product exposure and in doing so insure their attention would be focus on M·A·C COSMETICS and not on any of their competitors launching at the same time. Tapping into their love for on-the-go games WE re-imaginE one of our childhood favorite: TETRIS.
THE gameplay
Leveraging the iconic look of the M·A·C Cosmetics Stack It product, users are tasked with the mission to stack as many products as they can to accumulate points. It wouldn’t be a game if it was that easy, so to spice things up, we made sure they would need to stack back to back tWo identical products to validate their points and in doing so, avoid the red line at the top of their screen otherwise risking loosing it all.
SOCIAL SHARING & REWARDS
What’s the point of being great at a game if you can’t brag about it? In only two clicks AND over 120K games played, each player gOt to share their results on their favorite social media platforms while redeeming a product in a store near them OR THE BRAND’s E-COMMERCE.
